No Collateral, No Funding, No Problem! New Financing Options for Business Growth
Amazon.com started as a small business run out of someone’s garage, and the same is true of many successful internet companies today. Many thriving businesses own nothing, other than a few computers...
View Article5 Tips to Protect Your Small Business from Hackers
For any business, having even a single employee or customer account compromised as the result of a hacker can be completely devastating. Clients want to know the personal information they give to...
View Article8 Ways to Grow your Restaurant Business Using Facebook
Facebook has a great potential to reach your customer base quickly. Whether you are a new eatery or have been in business for years, Facebook can help you reach out to your local client base with real...
View ArticleMobile Marketing Vital to Small Business, But Be Careful
What Small Businesses Need to Know About Mobile Marketing and the FTC Mobile Internet searches rise by 200% year over year, which means an increasing number of people are looking for businesses to meet...
View ArticleRestaurants: Choosing a New Point of Sale System
Restaurants are dynamic businesses. While many things stay the same, others are constantly changing. Keeping up with technology is a great way for restaurants to lower overhead costs and improve...
View ArticleHow to Make Your Business Stand Out from the Competition
The dream to one day own and run your own commercial venture often remains a dream. The business world is highly competitive and the survival rate is fiercely cruel. Many people try to break into the...
View ArticleBe a Boss, Not Bossy: Why Bosses Can’t Be Bullies
Many businesses have made changes for the better in order to survive the uncertain economy by asking employees to make sacrifices by cutting hours and suspending raises. However, other employers are...
View ArticleName Tags Do More than Identify Servers in Your Restaurant
When running a restaurant there are hundreds of things that need immediate attention and overlooking any part can spell disaster for the business. It is a highly competitive industry that relies...
View ArticleHaving Trouble Getting Your Business Noticed? There’s a Sign for That!
It is a known fact that signs can make or break your business: a great sign is the deciding factor whether a customer stops into your store or continues on to your competitor. Factors such as...
View ArticleJob Rotation Key to Finding Problems and Opportunities in Your Business
As a business owner, you most likely have the common sense to know that you must be able to delegate your employees to watch your business grow successfully. However, while that might be true, it is...
View ArticleGreat Products Don’t Sell Themselves
Business is about creating great products and sharing them with buyers. However, many new business professionals get the impression that their products will sell themselves. In reality, no project...
View ArticleUnderstanding How Relationship Marketing Boosts Sales
Many agree that relationship marketing is a fantastic way to boost your clientele base by fostering loyalty, interaction and long-term engagement. It is a means to develop strong, successful...
View ArticleWhat Does Your Pricing Strategy Say About Your Products and Services?
One of the most critical parts of running a business is deciding on a pricing strategy for the product or service you offer. There are in fact, several ways to select the final figure to charge...
View ArticleTaking Charge of Your Company’s Customer Service
The most difficult aspect of growing your business is attracting customers. You may have the best product on the market, but if nobody knows you exist, you will never succeed. As many businesses...
View ArticleDon’t Let Your Store Be a Showroom for Amazon and Other Discount Retailers
One of the most frustrating problems facing the retail world today is showrooming. If you’re not familiar with the term, you’re either extremely lucky, or are simply losing profit without even...
View ArticleUsing Google+ to Market Your Restaurant
Previously known as Google Places, Google+ Local is now Google’s online recommendations and review aggregator. The tool has paired up with Zagat restaurant reviews and has already reached over 100,000...
View ArticleNext Wave in Restaurant Marketing: Sell Season Passes
When we hear the term “season pass,” we naturally think of our favorite sporting team, theme park or gym. Yet it isn’t something we usually associate with a restaurant. A new approach to marketing has...
View ArticleHow to Get Your Business Mentioned in the Local News
A local news story can drive new customers to your business. Running a successful business relies on good advertising, and advertising campaigns cost a lot of money. That’s why it is always important...
View ArticleWhat Your Restaurant Can Learn from Taco Bell’s Woes
When it comes to PR disasters, actions speak louder than words. A picture recently released by a Taco Bell employee showing him licking a stack of tacos has gone viral on Facebook. It has caused...
View ArticleHow to Use Eco Marketing to Boost Sales
Green marketing basics for the business world With more companies trying to promote socially and environmentally responsible brand identities, businesses are turning to green marketing strategies to...
View Article3 Serious Financial Threats to Restaurants
Don’t let these financial issues put your restaurant out of business. For those who aren’t intimately familiar with the business, running a restaurant can come with a lot of unexpected expenses. While...
View ArticleGetting the Most from Your Business Signage Purchase: A Complete Guide (Part I)
Business signage basics One of the most important elements that hold together a business’s image, marketing efforts and success is its sign. The right sign speaks volumes, so it pays to spend a little...
View ArticleGetting the Most from Your Business Signage Purchase: A Complete Guide (Part II)
Business signage design, regulations and pricing In our last article, we covered business signage basics and getting the most out of your investment. Here is Part II where we’ll cover design, sign...
View ArticleMaking Customers Happy… Even When They’re Not
You may not make all customers completely happy, but you can make them satisfied. The old adage says that it’s impossible to please everyone all the time, and that’s especially true in the business...
View ArticleTaking eCommerce Offline with Shoppable Windows
Brick and mortar stores may soon get a chunk of online shopping dollars. Shopping from the comfort of your own home at any hour of day is a luxury our grandparents only ever dreamed of, yet...
View ArticleThe Best Credit Cards for Small Business Owners Today
Choosing the right card for your small business can save you thousands. Small business owners, like yourself, typically have a lot of enthusiasm and a slew of great ideas. Unfortunately, what most...
View ArticleCompanies Succeed When Employees Are Engaged
Employee engagement software succeeds where human interactions fail. Whether you are a business owner or an employee, you have most likely witnessed employee disengagement. It’s what happens when...
View ArticleWhat Your Customers Really Want from You
Focus on what’s most important to your customers and enjoy the repeat business. Whether you own a service-based business, restaurant or retail store, understanding customer needs and wants is the...
View ArticleHiring for the Holidays: 5 Traits of Amazing Employees
Learn how to spot good employees before the holiday rush begins. You’re about to embark on your busiest season and it’s time to start staffing for the holidays. Instead of the usual circus of...
View ArticleAre Female Small Business Owners Working Smarter While Men Work Harder?
Social media may be the key to women’s success in gaining more customers in less time. Female-business owners have been increasingly improving their business strategy while working fewer hours than...
View ArticleThe Time Is Now! Preparing Your Store for the Holiday Season – Part I
The sooner you get started, the sooner you can start bringing in holiday profits. Retailers across the country are madly preparing for the biggest shopping season of the year. Just before Halloween,...
View ArticleThe Time Is Now! Preparing Your Store for the Holiday Season – Part II
More great ideas for getting your store in shape for the holiday shopping season. If you missed it, take a minute to check out Part I. In Part II, we’ll look at more ways to step confidently into the...
View Article5 Key Steps to Delegating Effectively
Learn to let go and get more done. Leading a company is stressful work. You might often feel like there isn’t enough time in the day to accomplish the most important things on your to-do list....
View ArticleGet Your Pricing Strategy in Line for the Holidays
Start early to get a jump on the competition. With the holiday season looming, you need to start thinking about how to get consumers to share their spending with you. It’s believed 2013 holiday retail...
View ArticleCustomer Gift Ideas – They Won’t Forget You when You Use these 5 Strategies
How to wow your clients with thoughtful holiday thank you gifts. While holiday greeting cards are always appropriate for your clients, taking the time to choose a gift for your most valued vendors,...
View ArticleWhy It’s So Hard to Find Good Help
Millenials Are Known for a Less than Stellar Work Ethic – How to Pick the Best of the Bunch Finding quality employees can be a real pain these days. Recent high school graduates and current college...
View Article2013 Tax Code Changes for Small Businesses
Don’t forget these tax code changes when filing this year. Some Businesses Will Pay Higher Taxes Businesses such as LLCs, S Corp, partnerships or sole proprietorships might be affected by an increase...
View ArticleSmall Businesses: Is Staying Open Christmas Day Worth It?
Many retailers opened Thanksgiving Day, increasing pressure for others to stay open on the upcoming Christmas holiday. The competition for customers and their holiday dollars is fiercer than ever this...
View ArticleSmall Business Loss Prevention Best Practices
Could you be doing more to safeguard your profits? Sometimes, your customers steal. Sometimes your employees steal goods, time or money. Regardless of the classification of the thief, no business can...
View ArticleDos and Don’ts of Hiring Restaurant Employees
Reduce turnover by hiring the right staff in the first place. The restaurant industry has more turnover than any other business, and this can lead to inefficiency or lack of continuity in even the...
View ArticleGetting Customers Involved by Hosting Events at Your Small Business
Functions can make the difference between failure and success in a tight economy. Small businesses need to get creative to attract and retain customers. Whether the general economy is great or...
View ArticleSpice up Your Restaurant’s Menu to Boost Sales for 2014
Spicy is Hot. Use this trend now! Restaurant trends come and go, and for good reason: they deliver profits. If you’ve noticed a decrease in profits for 2013, perhaps it’s time to spice things up,...
View ArticleFight Business Owner’s Burnout
How to keep your focus and drive strong. Owning your own business is exciting. It can have many rewards like personal satisfaction and the ability to call the shots. It can also be one of the most...
View ArticleRanking Doesn’t Work – Better Ways to Improve Employee Performance
Instead, use better communication to improve employee performance. See for yourself and evaluate whether this actual HR approach to employee ranking makes sense to you. A large hospital in a...
View Article8 Web Resources to Make Your Small Business Year-End Tax Filings Easier
Outsource your tax preparation or learn how to do it yourself – the right way. If you need to ease your way through the fast approaching deadline to get out your 2013 year-end tax forms, here are...
View ArticleBusiness Networking, the Dunbar Number and the Pareto Principle
The math of effective business networking. In business, many people spend a significant amount of time seeking new leads or networking with the sole purpose of meeting new people. However, some...
View ArticleHow Human is Your Business Strategy?
Remember who your customers are and don’t forget them. It’s funny that in this era of Citizens United, when corporations are supposed to receive the same rights as humans, that companies often don’t...
View ArticleHow Strong Company Cultures Attract Better Employees and Better Customers
Happy employees are a magnet for happier customers. Is your company a fun place? That doesn’t mean fun as in holding Frisbee Fridays, although that could work for some businesses. Instead, is your...
View ArticleHow to Fire Venomous Employees without Getting Bit
Some smart planning protects you from retaliation by unhappy employees. You’ve had it with Joe, and the time has come for him to find someplace else to work. Although he hasn’t been drunk on duty or...
View ArticleTurn Consumer Complaints into Outrageously Successful Marketing Campaigns
Over the Top Responses Get Attention No business owner wants to hear or read consumer complaints, but this feedback is an inevitable part of being an entrepreneur. Some complaints are legitimate while...
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